HSE launches Mental Health Campaign for Young People

HSE launches Mental Health Campaign for Young People

The HSE has  launched a new mental health campaign specifically targeted at young people. The ‘Mind Monster’ campaign was developed to raise awareness among adolescents and young adults of ways to look after their mental health. Focusing on things that are known to cause stress and anxiety the campaign highlights the benefits that getting enough sleep, taking regular study breaks, spending less time on devices and sharing a problem with someone you trust can have on your mental health. 
The campaign launches today on radio and social media and signposts to the HSE’s newly developed website https://www2.hse.ie/mental-health/ . The site provides a significantly improved experience for everyone but is particularly relevant to young people who access information online every day. They will be able to find personalised support options through a search tool that generates information on online resources, telephone and face-to-face services relevant to a wide range of mental health issues including depression, anxiety and stress.
Speaking about the campaign Mr Jim Ryan, HSE Assistant National Director for Mental Health Operations said: “We know young people today have a lot to deal with. We wanted our campaign to highlight two key things –  you’re not on your own and talking about things with someone you trust can help. This reinforces messages within our Little Things mental health campaign that there are small everyday things that will make a positive impact on our mental health. Providing young people of all ages with the information and resources to protect their mental health is a huge focus for us. This campaign follows on from a campaign we recently launched with Union of Students Ireland to promote mental health to third level students and forms part of our efforts to deliver on our commitments under Connecting for Life, the national suicide prevention strategy.” 
·         The Mind Monster’ campaign was developed to encourage young people mind their mental health and to seek support and services
·         This campaign forms part of our efforts to deliver on our commitments under Connecting for Life, the national suicide prevention strategy specifically 
·         It also meets a number of recommendations outlined in the Youth Mental Health Task Force 
·         The Mind Monster Campaign was developed using research conducted by the Online Youth Mental Health agency, https://ie.reachout.com/
·         The campaign has been produced in conjunction with Ireland’s Youth Information website  https://spunout.ie/

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Infant Mental Health Awareness Week runs from June 13th-19th.           

This week provides an opportunity to focus attention on the wellbeing, social and emotional development of our babies and young children. It highlights the importance of early relationships and a relationship based approach to interventions with infants and families. As our understanding of IMH and its evidence base develops, so also does our knowledge of how to apply this knowledge and an ‘IMH lens’ to interactions with infants, parents and caregivers in health and social services. 

What is infant mental health?

Infant Mental health (IMH) refers to the healthy social and emotional development of Infants starting at conception up to three years of age.

The first 1000 days of life are recognised as a critical period of opportunity to support infant mental health. Decades of research have shown that it is the quality of the early caregiver relationship that is a significant determinant of the infant’s healthy social and emotional development and in turn physical health, right up to adulthood.


The National Healthy Childhood Programme has embedded IMH as the foundation of the development of its resources and in the approach of the delivery of the universal child health service. This embedding of key messages can be seen in the My Child suite of books (www.mychild.ie/books) and also on www.MyChild.ie  where key messages around bonding and relationship building have been embedded for the parent/caregiver.


In clinical practice the topic of IMH has been included for the first time in the National Standardised Child Health Record. To build on this, the National Healthy Childhood Programme have just completed a suite of three eLearning units which are now available on HSEland for healthcare practitioners / caregivers who are working with children and families.  


Throughout the week you will see videos and key IMH messaging being promoted on the HSE MyChild social media pages ( Facebook / Instagram ). Keep an eye out in the National Newspapers for articles from our experts also. (IrishTimes article)  


In addition The National Healthy Childhood Programme have developed a series of ten practical videos with HSE expert advice which are now available on YouTube and on the relevant pages on the www.mychild.ie website.

These videos (2-3 minutes each) are aimed at parents/guardians of children (0 – 3 years).

These new video resources are available here while lots more expert advice for every step of pregnancy, baby and toddler health can also be found at www.mychild.ie

There are a suite of posters available focusing on the promotion of IMH messaging to order from healthy.childhood@hse.ie

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