Junk food and drink brands stop targeting our kids!

We know there is a causal link between junk food and drinks marketing to children and childhood obesity. This is deeply worrying. One in four children in Ireland is overweight or obese.

The Irish Heart Foundation needs your help to sign and share their petition so that together we can show government that we are serious when we say we want junk food and drink brands to Stop Targeting Kids

Please add your voice today. Just click the link

http://stop-targeting-kids-petition

to sign the petition and find more information about how you can help the campaign.

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Infant Mental Health Awareness Week runs from June 13th-19th.           

This week provides an opportunity to focus attention on the wellbeing, social and emotional development of our babies and young children. It highlights the importance of early relationships and a relationship based approach to interventions with infants and families. As our understanding of IMH and its evidence base develops, so also does our knowledge of how to apply this knowledge and an ‘IMH lens’ to interactions with infants, parents and caregivers in health and social services. 

What is infant mental health?

Infant Mental health (IMH) refers to the healthy social and emotional development of Infants starting at conception up to three years of age.

The first 1000 days of life are recognised as a critical period of opportunity to support infant mental health. Decades of research have shown that it is the quality of the early caregiver relationship that is a significant determinant of the infant’s healthy social and emotional development and in turn physical health, right up to adulthood.

 

The National Healthy Childhood Programme has embedded IMH as the foundation of the development of its resources and in the approach of the delivery of the universal child health service. This embedding of key messages can be seen in the My Child suite of books (www.mychild.ie/books) and also on www.MyChild.ie  where key messages around bonding and relationship building have been embedded for the parent/caregiver.

 

In clinical practice the topic of IMH has been included for the first time in the National Standardised Child Health Record. To build on this, the National Healthy Childhood Programme have just completed a suite of three eLearning units which are now available on HSEland for healthcare practitioners / caregivers who are working with children and families.  

 

Throughout the week you will see videos and key IMH messaging being promoted on the HSE MyChild social media pages ( Facebook / Instagram ). Keep an eye out in the National Newspapers for articles from our experts also. (IrishTimes article)  

 

In addition The National Healthy Childhood Programme have developed a series of ten practical videos with HSE expert advice which are now available on YouTube and on the relevant pages on the www.mychild.ie website.

These videos (2-3 minutes each) are aimed at parents/guardians of children (0 – 3 years).

These new video resources are available here while lots more expert advice for every step of pregnancy, baby and toddler health can also be found at www.mychild.ie

There are a suite of posters available focusing on the promotion of IMH messaging to order from healthy.childhood@hse.ie

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